Why is Gerber Scientific leading the trend?
Gerber's core competencies in computer-based imaging, cutting, motion control, material development, and software and systems integration enable our customers to mass customize products in each of the three markets we serve. Our form of mass customization involves the transformation of raw materials, i.e. vinyl substrates, fabric and plastic lenses, into individually-differentiated products... such as prescription eyewear, full color signs, upscale residential furniture, or apparel.

Joe Pine, author of several articles and books on mass customization, is considered the world expert on the subject. He has stated that Gerber is the only company he has seen that enables mass customization in multiple markets. No other company anywhere offers the capabilities we do in this area.

As a result, we expect our mass customizing technologies to open up many new industries for Gerber - industries with limitless boundaries. We like the implied opportunities, and are very excited to be leading such a dynamic business trend.

To find out more about Mass Customization, check out "The Silent Revolution", an illustrated seven page article in PDF* format. You might also wish to visit the web site of Strategic Horizons LLP at http://www.customization.com/.