The company James Allen started in 1998, when the Internet era was largely becoming available in households. Founder James Allen and his wife Michelle got the idea of a personalized jeweler company because of their dissatisfaction in their pursuit of affordable and accessible custom jewelry. Since its launch, the company has quickly grown to become an established online retailer of engagement rings.
Although James Allen specializes and is widely known for custom engagement rings, there is a good variety of other kinds of jewelry found on the site. Their products include earrings, bracelets, necklaces, pendants and more. Also, engagement rings are not the only things available for customization. You can also design diamond studs and diamond pendants. Aside from diamonds, the site also carries other gemstones like sapphires, rubies and emeralds.
Prices for their ready to order jewelry are pretty reasonable, starting at around $100. Customizable solitaire engagement rings also start at around $100. More sophisticated settings and higher carat diamonds cost much higher, costing around $1000 – $4,000 or more.
There are three jewelry types that you may customize – engagement rings, stud earrings and pendants. Diamonds or gemstones can be incorporated in the jewelry you choose. They have quite a simple design studio, wherein you just choose the setting of the jewelry and then finish by choosing the kind of stone you want. The best thing about their design studio is the high resolution 3D image of the product, which you can easily inspect (in a 360 angle) by just dragging the image from side to side. Essential information and specification about the stone and jewelry is also provided on the page.
They have free shipping on all order destinations, regardless of the order amount. Most jewelry and engagement rings ship within 2-10 days and they also offer expedited shipping. If you are not completely satisfied with your order, you may return it within 60 days. For items that are engraved, a $25 re-polishing fee is charged.
Overall, James Allen proves to be a great site for jewelry shoppers. We like that they have a good range of products and also a wide price point, so they cater to different markets. Also, since they have a 60-day return policy, shopping, even for expensive items, is very risk-free.