Nike is one of the popular and mainstream brands who pioneered in the industry of mass customization. Although the brand has been around forever, personalized products were not really available until NikeiD (now called “Nike by You”. The corporation decided that it was about time they gave their loyal consumers the power to design their own pair.
NikeiD was launched in 1999 and was initially offered through their online site. The first customizable shoe was the Air Force One and because the public seemed to like the new concept, the brand was able to further develop the idea. Today, there are countless of customizable shoes – from the popular basketball shoes to the classic canvas pairs. The service is also not limited to online customers anymore, because there are now over 100 NikeiD studios in different parts of the world including the US, Europe and Asia.
The Nike by You website offers a huge selection of customizable shoes, clothing and other sports apparels for both men and women. Some of the options include shoes for basketball, track, soccer, football, tennis and other training shoes. There is also a good selection for popular models like Nike Dunk, Shox, Air Max and Pro. Of course, an array of Air Jordans and other popular and trendy models are also included in the list.
There are about 11 shoe parts that are customizable: base, vamp, tip, swoosh (logo), foxing, collar/lining, lace, midsole, outsole, tongue logo and the medial iD (where you can add a personalized text up to 8 characters. About 18 trendy color options are provided in the site. The website uses a great system where users can easily choose from the many options and the image is updated as you pick and create your own design. Additionally, you can adjust the views, rotate, zoom in and out, capture the image and save your design. The system is professionally designed to provide users the appropriate tools to create a good design.
Aside from shoes, other clothing apparel and accessories like bags, shirts and hoodies are also available for customization. The price of the Nike by You shoes ranges from $100 – $200. The Air Jordans are priced more expensively at around $160 – $200 and the canvas shoes selections are more affordable at $85 – $120. Other clothing apparel is from $40 – $90.
Once an order is placed in the site, production takes effect immediately so cancellations and modifications would not be permitted. Their return policy states that the merchandise can be returned for refund within 30 days from the ship date, provided that it is compliant to their guidelines.
Overall, the Nike by You website provides great customization service. Aside from the several personalization options and customizable products available, their DIY system is state of the art and pretty straightforward, making it easy to use by anyone and everyone.
If you would like to see what kind of unique designs other Nike by You customers have created you can browse the hashtag #nikebyyou on Instagram and other social media platforms.